Isn't meditation like hypnosis?
In meditation, we're essentially training the mind NOT to react in a certain, habitual way. For instance, if you insult me, my habitual response is to react with an insult of my own. Isn't meditation all about training the subconscious NOT to do this anymore?
Even if one argues that meditation is about becoming aware and so on, fine, but we cultivate that awareness so as to break old habits and patterns of the subconscious mind.