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I just opened a coupon mailer from Target and out of 18 coupons only 1 was for an item I don't buy often or sometimes. I do my grocery shopping there and use one of their debit cards to get %5 off all my purchases. That also lets them track all my purchases, so while nice getting coupons that I can use (one was for a free pint of Ben & Jerry's!) it's a bit of an old person shock to be confronted with this sort of change in what a company knows about me.
Several years ago Target sent coupons to a teen girl for pregnancy and baby items based on her shopping habits, causing her father to go to a store and yell at a manager only to find out later that indeed his daughter was pregnant.
This is the world today, do you welcome the convenience or does it worry you to have something know that much about you?