I am quite uncomfortable with the number of Zen masters writing in the popular magazines, as well as in the social networks. They also give courses, seminars and talks on almost any subject, with sometimes little time left in a weekend.
In magazines, almost any topic is enough to make an attractive headline. It will never be an option to say nothing or to induce silence. On the contrary!! we will make a new note about "silence and how to take advantage of it"...read it now! or watch the video or listen to the podcast!!!