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Logo Design Dilema
ThailandTom
Veteran
Hey fellow members. I am currently working on a new project of a logo design and everything is fine, easy stuff apart from one crucial aspect. It is for a Chinese client and the logo has one word in English and 2 calligraphy symbols. It needs to look clean, simplistic and stylish/expensive. I know the fonts, how to layout the parts to obtain this but the problem is she said that she wants the calligraphy to look more westernized. How would one go about doing that? I would appreciate serious answers and not humourous ones, cheers.
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Comments
http://www.zhaozi.cn/fonts/china/riben/?text=??
I really want to get it right for her as well as me as it will pretty much break or make her newly established company. I have created quite a few logos before, but making Chinese calligraphy more westernized is a noodle scratcher for me.
but I'm a tecchie doofus, so maybe I'm wrong....
Another route could be taking a look at some Chinese characters in other mediums and seeing how other designers have tackled the calligraphy in various places.
Maybe something like a brush change (something very solid, or even going another way and using a pattern brush) could provide you with the effect you're looking for? But I know that it would be very detailed and not necessarily appropriate for a logo...
But good luck! Design is so awesome
She gave me a link with the two Chinese words in different fonts, so I have enough calligraphy thanks. I am just trying to maintain it being clean, simple, looking expensive and making the Asian aspect look more westernized.... :wtf:
I don't know then, we probably have different approaches to this kind of thing and my way of tackling it is probably different to yours
But I'm sure you'll come up with something! Sending you creative vibes!
'Yes, I want use both CHAUSAN and the Chinese character. But no third part.
Your are correct, CHAUSAN needs to be looking like Chanel or Fendi or L.V style.
And the Chinese bit has to be nicely westernised into something which doesn't look too Chinese. This must sound odd to you, but I need to make it look expensive rather than cheap Chinese stuff.
By the way, I am Chinese, so when I see cheap Chinese rubbish, I really can see it, lol.'
Anyway yea I have bashed these out in a day and the typeface is not a sure thing, that can always be changed but I think it works. I have just been playing around. The calligraphy I actually did draw myself with the pen tool in illustrator. This is still in the early stages to be honest, I am just waiting for her to wake up so I know where I stand.
Nice work, Tom. I'm very drawn to the first one (yellow on black background) and the last one, for some reason, but they are all very nice. Second choice would be fourth one with large font and small Chinese characters.
Great job, Tom!
That's naughty.
Yes. look into copyright and what their hold on anything is.
I take it she's turned down further input from you?
The font @Zombiegirl mentioned is a close match, though.
Fonts in logo design can be a legal madhouse when it comes to copyright, trademarking and licensing. I often email the font designers to make sure I understand how they've licensed it and to make sure I can use it (I'm not keen on the outline loophole, even though the law recognizes it), but I prefer to do my own typography just to make sure I'm not infringing on anyone else's work, and to make sure that the client is getting something unique to them. It does depend on the client, though. If I'm doing a job for a few hundred bucks I probably wouldn't have time to draw up a custom font, but it is my favorite way to do it where possible even if just to avoid the legal head scratching
Sorry that your client ended up being lame about her vision for her brand
Harrod's Board of Directors took him to court - and won.
I forget what he sold, but of course, his tiny little stall was no threat to the Store, but it was the principle of his using their trademark shade of green, and his name in their gold-lettering typeface....
The Judge awarded damages of just £5.00 - but the canopy - with its distinctive gold lettering - had to go.....
I still think the black and gold are really classy.
You can only prevent so far - the organisations have methods of checking the marketplace for infringement - this are usually via the registrys (so if you try to register a trademark, patent or design right) - depends also on jurisdiction (where the alleged infringement is thought to take place)
Consider your contract with your client carefully - you may either try to exclude liability for infringement in your standard terms and conditions or to assign all rights in your designs upon payment or that the rights will be with the principal once the design is complete and paid for - this will probably mean that you do not have any interest in it nor do you control its use.
I think they go for the actual infringers rather than the designers (unless I suppose there is a causal link between the two which doesnt appear to be the case here).
But if a designer did infringe on copyright and the client got sued it could seriously damage his reputation which is really important, especially in the current design climate where the Internet is littered and polluted with these design "contests" that just refuse to disappear already