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I was just reading this article and thinking that this whole "selling mindfulness to the people" concept the article talks about sounds like a commercial, and a sad one at that. I didn't know that "mindfulness" is so big in the west.
"The world was engaged in what was literally called “a war on distraction”: there were mindfulness practices in kindergartens; business schools were incorporating meditation and mindfulness into activities like sending an email; couples therapists were touting mindfulness in their practices; there were 32 mindfulness apps for sale in the App Store; centers for mindfulness at universities were popping up everywhere; and peer-reviewed studies from the U.S., Europe, and Asia confirmed that this was a sound science. The world was finding positive outcomes. We’d found our medicine: It was inside us all along."
Here's the article: http://magazine.good.is/features/issue-33-war-on-distraction