Recently I have been paying some attention to ethical businesses. These also tend to be environmentally friendly, and so are very worthy causes to support. But they are not always equally easy to find. Here are a few examples I have come across recently...
It really depends where you come across them. I was watching a programme called Iedereen Verlicht, meaning ‘everyone enlightened’, where a Hindu presenter goes across the country and interviews all kinds of people who have a form of spiritual enlightenment about them and I came across Wiggert Meerman. I found Triodos by word of mouth.
So it occurred to me that the Buddha, had he lived in this day and age, would probably have encouraged lay people to work for and support ethical businesses and environmental enterprises as part of right livelihood. It just seems like these are the things we need to do collectively to create a new and less-wasteful tomorrow, where there still is room for the wild.
Ethical business is the process of looking for the Win-Win-Win situation, where the customer wins through achieving their goals, the entrepeneur wins through creating a sustainable business, and the environment wins.