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I came across this…

And what I found interesting about him is that he talks a pretty straight Buddhist rap, including vipassana and impermanence, without ever referring to the Buddha or Buddhism. He is a spiritual influencer, so he is on instagram and so on, gives interviews and podcasts.
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He was just on 10% Happier pod. For at least the 2nd time.
Yeah he seems to write a lot and do book tours and appearances with others. It’s Buddhism masquerading as self help, by taking these Buddhist topics and stripping them of their religious context he is making them more accessible? I’m not sure if that’s what he is intending, but it seems to be working, with 4m social media followers.
He is of Ecuadorean descent, interestingly.