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Would you buy branded goods ?
Would you buy branded goods ?
0
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On reflection I am not sure that I understand the question...
I L-o-o-o-ve 'Angel' by Thierry Mugler.....
http://www.designcouncil.org.uk/resources-and-events/business-and-public-sector/guides/the-power-of-branding/brand-management-techniques/
My experiences in Thailand make that a much bigger issue than what we see here in the States. My ex is mid-level Thai government, and one responsibility was sorting through which software and hardware corporations to buy from. He came home very frustrated one night after a couple of days of meeting with American and European sales reps and asked, "Why don't American companies really want to sell to us?" I hesitated to answer, but since I was asked directly, I did. I told him that Thailand and Thais cheat on intellectual properties to such an extent, that American hardware and software companies think that as soon as they sell to the Thais, the software will be illegally copied and mass distributed. I reminded him of what happened when we went to the major computer mall in Bangkok to buy my computer -- I bought HP, but had to obtain proof that the guts of the computer were really HP, and had to confirm that the software that was on the hard disc was really HP approved software...and that to buy the "real" product (which would be under warranty) we had to pay more. I asked him if he really believed that I could buy Windows Office for the equivalent of US$4. I asked him what he thought the morality aspect was of pirated hardware and software. And when I was done, his response was, "You don't love Thailand." Sigh.
Unless the "real" product was not available, I never bought anything pirated that I was aware of. I paid more for honest products (and in the long run had better results). I had no desire to support cheats.
And the portable shrine-to-go & candybar-in-1 http://www.perpetualkid.com/buddha-bar.aspx
Seriously, brands cut both ways. Fungible, bulk cocoa powder is just as likely to be slave origin as it is to be from free labor. Bulk flour is just as likely to be from jurisdictions with no consumer or worker protections as it is to be from somewhere with such protections. Organic, fair trade and so on sometimes are lies or certify that something that wasn't a problems to begin with, but bulk, unbranded products are just pure ignorance.
Trying to improve it is what makes it fun, I'm guessing.
The internet seems to think either donation to a temple (make it their problem!) or burning it (few places where I can legally burn stuff in my town) or throw it in the ocean (like the fish need more trash)
I would like to think the Buddha's statue and paper images would like to be reincarnated as a newspaper or something.
So this person hires a respected and talented shoe designer, and engineers who can manufacture the shoes sustainably. No one puts any effort into "branding," beyond simply naming the company Green Shoe. They market the shoes for nothing more than what they are: well made, stylish, and sustainable shoes.
Eventually they pickup some celebrity endorsements and the shoes take off. Green Shoes becomes a well known and valuable brand.
So who created the brand? Was it the shoe designer? The engineers who figured out how to make them sustainably? The celebrities who endorsed the shoes? The person who started the company? The consumers who value sustainability and fine shoes?
I'm positive that the good ones and the cheap ones are made for next to nothing by children in sweatshops, but the brand names are better.
Here in Asia, I haven't wasted my time trying to figure out which are the copies and assume that they all are.
I wonder if there are any savings to be had by buying shoes here? I noticed that name brand sunglasses are at least as expensive here as at home.
Can we DIY?
What is that Mr Cushion?
OK OK No more hard selling . . . Just coming to brand you with my buttock imprint . . .
:wave:
Oh me too.